With NetLine, we can show sales that syndication drives real pipeline, not just top-of-funnel activity.
Marketing Mgr.,Demand Gen
ZoomInfo’s pipeline needed to grow with not only “more leads” but better ones. It needed highly-qualified, revenue-driving opportunities aligned to its upmarket strategy.
By partnering with NetLine, ZoomInfo reshaped its simu-live webinar and content syndication channels from a volume game into a precision engine—achieving a 56% form-fill-to-MQL conversion rate—capturing sharper buyer signals, and scaling real pipeline growth.
All without sacrificing speed, control, or sales confidence.
With NetLine, Paycor is driving serious impact: 280 First Time Appointments (FTAs) in FY25 and counting, over 11,000 leads delivered—6,500 of them net-new to Paycor’s database—and one of the strongest FTA conversion rates in the mix. Better yet, more than 1 in 10 meetings with NetLine leads turn into real pipeline. These leads don’t just show up—they move forward.
Form Fill to MQL Conversion Rate
Leads Per Month Delivered by NetLine
of Total Syndicated Leads Powered by Netline
On-Time Delivery
NetLine helps us move beyond basic targeting. We can finally refine audiences based on real behaviors and engagement, not just static titles.
ZoomInfo recognized an opportunity to elevate its lead gen approach by refining key aspects of its marketing strategy. They wanted to move beyond traditional syndication methods, which had not been delivering the level of impact they desired, particularly when it came to sales conversions.
ZoomInfo’s urgent goals:
They wanted clarity, control, and confirmed buyer intent.
ZoomInfo’s GTM Intelligence platform allows it to take a smart, precision driven approach to data and with Netline, it took that a step further in that direction for the webinar and content syndication channels.
Precision in Every Step:
1. Targeting Smarter: ZoomInfo uses NetLine’s Audience Explorer to move beyond static job titles, uncovering real buyer behaviors, interests, and intent signals that align to its GTM Intelligence and upmarket priorities, sharpening every campaign’s targeting strategy.
2. Capturing Context: Every lead captured with NetLine answers custom-built qualification questions, delivering instant context and intent signals that let ZoomInfo’s sales team prioritize the right conversations faster.
3. Prioritizing Winners: ZoomInfo doubles down on proven winners, promoting only their highest-performing webinars and assets to maximize high-value pipeline creation.
4. Optimizing in Real Time: By monitoring metrics like “Impressions to Engagement” and “Content Volume to Lead Volume,” ZoomInfo turns early performance signals into decisive action, refreshing assets before fatigue sets in and maximizing every campaign’s impact while competitors fall behind.
5. Delivering Speed, Not Execuses: NetLine delivers leads in real time, hitting ZoomInfo’s systems early enough to accelerate nurturing, fuel faster pipeline progression, and turn every month into a measurable revenue opportunity.
As Mallark puts it: “NetLine gives us the speed and certainty we need to hit aggressive sales goals without sacrificing lead quality.” And the best part? This could be you.
Looking for buyer-level insights and real-time context that give your reps the confidence to start stronger conversations, faster?