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Content Connection to Vendor Selection

How Online Information Sourcing Influences The Pre-Sales Buying Process

For those creating content today, the market is becoming increasingly more complex, and identifying best practices and effective strategies is becoming more and more difficult. This research, by the CMO Council in partnership with NetLine, shows how content is consumed by organizations, and most importantly how it influences vendor selection. Surveying over 300 business leaders, this strategic brief outlines the content engagement cycle in detail from seeking, sourcing, sharing, use, and eventually acting on content.

Download and read this strategic brief to learn:
  • Content Sharing Circles – How does content enter an organization, and how is it shared?
  • What types of content are best fits for each stage of the buying cycle?
  • Content Consumption Personas – In depth analysis of the various personas when it comes to content consumption.
  • What types of content best fit each stage of the buying cycle?
Featuring Best Practice Interviews From These Leading Companies:
Melanie Ofenloch
Chief Marketing Officer
Allegro Development
Tom Butta
Chief Marketing Officer
Appnexus
Mary Bermel
Vice President of Global Integrated Marketing
CA Technologies
Kimberly Kupiecki
Global Communications Director
Dow Water & Process Solutions
Nanette Hermsen
Strategic Marketing Manager
Dow Water & Process Solutions
Joseph King
Vice President of Marketing
EPAM Systems
Alisa Maclin
Vice President of Industry Solutions Marketing
IBM Software group
Chris Moloney
Chief Marketing Officer
Wells Fargo Advisors
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