DELIVERING TARGETED LEADS WITH HIGHER VALUE

Lead Source: Lead Generation that Produces Results
NetLine's Lead Source service enables companies to deliver and execute a proactive lead generation strategy that produces more targeted leads with higher value than any other lead generation service. Unlike search engine marketing (SEM) or banner ads, NetLine's business model is to deliver leads-by-content. Let your content qualify your targeted leads. NetLine's leads-by-content programs are promoted in over 15,000 online properties across 33 key business sectors that dramatically increase the quality of the leads.

Content driven high-quality targeted leads using a Cost-per-lead (CPL) model on the largest B2B content distribution network. Our guaranteed lead programs deliver the quality you are looking for.

The NetLine Value
Broader reach beyond list rentals and online advertising.
Increased targeting by reaching sites that your target audiences value.
Increased offers-to-prospects conversion rates.
Stronger results with no burden on your marketing team.
Flexible pay-for-performance models.
Full branding on abstract summary, landing pages, and registration.

Additional Information on NetLine's Lead Source (PDF)

Second Touch: Lead Nurturing
Second Touch extends the value of your NetLine Lead Source program, as your first step in lead nurturing. By automatically following up on your initial lead generation activity, Second Touch reinforces your brand and continues to build awareness on your offerings. Second Touch campaigns run for the duration of your Lead Source program and can be applied to one or all of your offers.

Second Touch quickly identifies HOT prospects soon after they have registered while helping you create interactive opportunities with 'warm' prospects. Expand reach and brand awareness in a first step to lead nurturing prospects

Additional Information on NetLine's Second Touch (PDF)

Intelligent Lead Nurturing
Customer relationships are built through a series of interactions. NetLine's intelligent rule-based lead nurturing helps you maximize value of each interaction. Start the relationship building process by delivering a multi-touch approach to "not sales ready" leads and increase your lead generation ROI.

Using a set of rules, create re-qualifying events through the use of new content offers or other eMarketing programs, to cultivate "not sales ready" leads and realize full value from your lead generation activities. Once your nurturing program is set-up, it is ready for any new leads entered into the database to start the nurturing process.
You can run a campaign that delivers personalized information over the period of time it will take for them to either convert to an "A," or be dropped from the nurturing program.

Additional Information on NetLine's Intelligent Lead Nurturing (PDF)