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The Content Marketing Awards recognize the best content marketing projects, agencies, and marketers in the industry each year. This year's panel of all-star judges reviewed nearly 1,000 entries to determine the best of the best in content marketing excellence.
CMI's Best Annual Report category is defined as content gold, "done strategically". From the CEO letter to the last financial table, your report is thorough, filled with answers to all the important questions, plus some compelling and empathetic stories your audience needs to know and will want to share.
NetLine's 2024 State of B2B Content Consumption and Demand Report checks all these boxes.
Key Insights from NetLine's 2024 Report
The 2024 State of B2B Content Consumption and Demand Report—NetLine's 8th edition—provides a comprehensive look into the evolving landscape of B2B marketing thanks to a record 6.2 million first-party registrations. Some of the standout insights include:
In addition, NetLine's Beyond Limits: The Power of Content and Insights to Ignite Your Engine for Growth virtual event was named a finalist in the Best Content Marketing Program category. Featuring seven speakers across six sessions, Beyond Limits offers B2B marketers actionable insights and data-driven strategies to create impactful content, enhance audience engagement, and drive growth across the buyer's journey.
The 60 categories recognize all aspects of content marketing, including the best in strategy, automation, research, social media, video, editorial, illustration, design, and much more, across many industries, from healthcare to manufacturing, from B2B to B2C.
"It's been another great year of content marketing excellence," shared Stephanie Stahl, General Manager, Content Marketing Institute. "The winning marketers and brands prove that content—strategic, compelling, informational, and inspiring content—is at the heart of any great marketing program. These winners showcase some of the most innovative and successful content and experiences in the marketing industry. We are honored to award their hard work and share their amazing projects with our content marketing community."
As a winner of Best Annual Report, NetLine is now being considered for Project of the Year. Finalists and winners for that category—along with Branded Campaigns of the Year, Agencies of the Year, and Content Marketers of the Year—will be announced in September and winners will be celebrated at Content Marketing World, October 21-23 in San Diego, California.
NetLine's award-winning 2024 State of B2B Content Consumption and Demand Report for Marketers is now available for download.
About NetLine Corporation:
NetLine empowers B2B marketers to scale revenue via an all-in-one buyer engagement platform that delivers unparalleled buyer-level intent data and lead generation capabilities.
Operating the only buyer-level intent platform, INTENTIVE, delivering real-time insights into "who" is actively expressing intent in an account, "what" actions that person is taking, "when" those actions took place, and uniquely "where" those actions occurred, including offline Event Intent data, NetLine fast tracks buyer transparency. In addition, NetLine also operates the largest B2B content-centric lead generation platform offering content syndication, lead generation, account-based marketing, lead management, and more.
Founded in 1994, NetLine is a part of Informa Tech, a leading provider of market insight and market access to the global technology industry. Successful B2B Marketers Start with NetLine, visit www.netline.com.
About Content Marketing Institute:
Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research. Organizations from around the world send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference and CMI virtual events, including ContentTECH Summit. Our community of 215,000+ content marketers shares camaraderie and conversation. CMI is organized by Informa Connect. To learn more, visit www.contentmarketinginstitute.com.
NetLine Wins a Prestigious 2024 Content Marketing Award
The company's 2024 State of B2B Content Consumption and Demand Report nabs CMI's Best Annual Report award.
CAMPBELL, Calif., August 22, 2024 -- The Content Marketing Institute (CMI) announced that NetLine won a 2024 Content Marketing Award for Best Annual Report. The Content Marketing Awards, presented each year by CMI, is the largest and longest-running international content marketing awards program in the world for content creation, distribution, and innovation.
CMI's Best Annual Report category is defined as content gold, "done strategically". From the CEO letter to the last financial table, your report is thorough, filled with answers to all the important questions, plus some compelling and empathetic stories your audience needs to know and will want to share.
NetLine's 2024 State of B2B Content Consumption and Demand Report checks all these boxes.
Key Insights from NetLine's 2024 Report
The 2024 State of B2B Content Consumption and Demand Report—NetLine's 8th edition—provides a comprehensive look into the evolving landscape of B2B marketing thanks to a record 6.2 million first-party registrations. Some of the standout insights include:
- 14.3% year-over-year increase in gated content requests despite trends towards ungated content, highlighting the persistent value of gated assets.
- The Consumption Gap has widened by 8.8% year-over-year, signaling a need for marketers to adjust follow-up timing based on content engagement patterns.
- eBooks remain dominant, accounting for 39.5% of all demand and increasing 34.5% in total registrations, further establishing its place as the preferred format for B2B professionals.
- AI-related content consumption has surged, growing 5.5x year-over-year, reflecting the increasing focus on AI across the B2B space.
- A rise in buyer intent, with B2B buyers 5.3% more likely to make investment decisions within the next 12 months (compared to the previous 12 months).
In addition, NetLine's Beyond Limits: The Power of Content and Insights to Ignite Your Engine for Growth virtual event was named a finalist in the Best Content Marketing Program category. Featuring seven speakers across six sessions, Beyond Limits offers B2B marketers actionable insights and data-driven strategies to create impactful content, enhance audience engagement, and drive growth across the buyer's journey.
The 60 categories recognize all aspects of content marketing, including the best in strategy, automation, research, social media, video, editorial, illustration, design, and much more, across many industries, from healthcare to manufacturing, from B2B to B2C.
"It's been another great year of content marketing excellence," shared Stephanie Stahl, General Manager, Content Marketing Institute. "The winning marketers and brands prove that content—strategic, compelling, informational, and inspiring content—is at the heart of any great marketing program. These winners showcase some of the most innovative and successful content and experiences in the marketing industry. We are honored to award their hard work and share their amazing projects with our content marketing community."
As a winner of Best Annual Report, NetLine is now being considered for Project of the Year. Finalists and winners for that category—along with Branded Campaigns of the Year, Agencies of the Year, and Content Marketers of the Year—will be announced in September and winners will be celebrated at Content Marketing World, October 21-23 in San Diego, California.
NetLine's award-winning 2024 State of B2B Content Consumption and Demand Report for Marketers is now available for download.
About NetLine Corporation:
NetLine empowers B2B marketers to scale revenue via an all-in-one buyer engagement platform that delivers unparalleled buyer-level intent data and lead generation capabilities.
Operating the only buyer-level intent platform, INTENTIVE, delivering real-time insights into "who" is actively expressing intent in an account, "what" actions that person is taking, "when" those actions took place, and uniquely "where" those actions occurred, including offline Event Intent data, NetLine fast tracks buyer transparency. In addition, NetLine also operates the largest B2B content-centric lead generation platform offering content syndication, lead generation, account-based marketing, lead management, and more.
Founded in 1994, NetLine is a part of Informa Tech, a leading provider of market insight and market access to the global technology industry. Successful B2B Marketers Start with NetLine, visit www.netline.com.
About Content Marketing Institute:
Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research. Organizations from around the world send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference and CMI virtual events, including ContentTECH Summit. Our community of 215,000+ content marketers shares camaraderie and conversation. CMI is organized by Informa Connect. To learn more, visit www.contentmarketinginstitute.com.